Mikey Ford
ct_heart.jpg

Heartbeat

Technology within FMCG packaging

SHARING YOUR HEART

The challenge I set myself was about enabling someone to impart a physical element of themselves into a product, to make it personal and unique. Without it being simply a case study video for awards, but to viably fit into the mass manufacturing of products such as a bottle of Coke.

This prototype is an ongoing experiment about how I could use conductive inks and flexible circuits to augment the labelling of products. The video shows the first version of this work.

The future iterations are to tackle the same challenge with the more expensive manufacturing of using the printed inks and flexible ‘sticker’ chips to achieve the same idea, within a wrap for the bottle.